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广告活动不仅仅是简单的信息传播过程,更是一个符号编码与解码的过程,象征符号经过发射器抵达接收者,转化为具体的意义,本文就从符号学角度对广告传播进行浅略分析。
Advertising is not only a simple process of information dissemination, but also a symbolic encoding and decoding process. Symbolic symbols arrive at recipients through launchers and translate into specific meanings. This paper analyzes the advertisement dissemination from a semiotic point of view.