月份牌是中国近代美术史的重要组成部分,作为近代上海商业美术的非物质文化遗产,具有重要的收藏价值和研究价值。民国时期,伴随着妇女解放运动的开展,女性身体解放思想得以传播。当时上海作为一座商业化大都市,其商业也伴随着女性的身体解放而越加繁荣。本文将把月份牌作为切入点,通过对月份牌中女性形象和身体呈现以及“新女性”等方面的研究,来探索民国女性所承载的文化内涵、政治背景以及其独特的商业运作等。 The month card is an important part of Chinese modern art history. As an intangible cultural heritage of modern Shanghai commercial art, it has important collection value and research value. During the period of Republic of China, with the launching of the women’s liberation movement, the female body emancipated the mind to spread. At that time, as a commercial metropolis in Shanghai, its business boomed with the liberation of women. This article will use the moon card as a starting point to explore the cultural connotation, political background and its unique commercial operation carried by the Republican women through the research on the female image and body presentation and “new women” in the lunar card.