20世纪20、30年代,“月份牌”从最初的推销产品的年历画,发展成为具有重要商业价值的以美女为主要形象的广告画,具有鲜明的时代特征,从其广告画中体现的美女形象,折射出当时女性生活方式和生活风尚的转变,彰显出传统审美观念的突变,并导致了新的审美标准的产生,其自觉或不自觉的塑造出人们心目中理想的新女性形象,具有时代进步的意义。 From the 1920s and 1930s, the “Lunar Signboard” developed from the original calendar product of the selling product into an advertisement picture with the beauty of the main image as an important commercial value, with distinctive features of the time, which are embodied in its commercials Beauty image reflects the change of female life style and life style at that time, which shows the sudden change of traditional aesthetic concept and leads to the emergence of new aesthetic standards. It consciously or unconsciously shapes the ideal female image in people’s minds, With the progress of the times.