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城市品牌属于城市化发展中的重要研究领域。随着城市化运动的深入,城市品牌的的定位尤为重要。由于国家和其城市历史文化底蕴的差异性,会形成不同的城市人文精神,解读分析城市人文精神对塑造城市品牌的关联性影响,也是研究现代城市形象特色的一种必然途径。西安作为一个历史悠久文化积淀雄厚的文明古城,其特有的文化底蕴,传达着中国传统与现代、传承与创新的人文精神.在这一个多元文化背景下,西安世园会使得西安城市与众不同,因此,基于对西安世园会的分析,探讨在城市特有的地域人文精神下如何提升城市品牌核心价值的必要性。
Urban brand belongs to the important research field of urbanization. With the deepening of the urbanization movement, the positioning of the city brand is particularly important. Due to the differences of the historical and cultural backgrounds between the country and its city, different humanistic spirits of the city will be formed, and the influence of the urban humanistic spirit on the shaping of the city brand will be interpreted and analyzed. This is also an inevitable way to study the modern urban image. As an ancient city rich in culture with rich history and culture, Xi’an has a unique cultural heritage that conveys the humanistic spirit of tradition and modernity, inheritance and innovation in China. Under this multi-cultural background, Xi’an World Park will make the city of Xi’an unique Therefore, based on the analysis of Xi’an Horticultural Exposition, this paper explores the necessity of how to enhance the core value of city brand under the unique geographical and humanistic spirit of the city.