文化产业是一种通过文化资源的开发,创造文化附加值而确立的新产业,博物馆文化产业是整个“大文化产业”的一个重要组成部分,由文化产品和文化服务两大部分组成。博物馆的文化产品分为两类:一是以馆藏文物为基础而设计、制作出来的各种基本陈列展览和专题陈列展览,它们是博物馆文化产业的主流产品、拳头产品和长线产品;二是根据观众的购买欲望而设计、开发出来的,具有一定的吸引力和鲜明的个性化特征,能够引导 The cultural industry is a new industry established through the development of cultural resources and the creation of cultural added value. The cultural industry of museums is an important part of the “grand cultural industry.” The cultural industry consists of two parts: cultural products and cultural services. Museum of cultural products are divided into two categories: First, based on the collection of cultural relics designed and produced a variety of basic exhibitions and thematic exhibitions, which are the mainstream museum products, fist products and long-term products; second is based on The audience’s desire to purchase and design, developed, with a certain attractive and distinctive personal characteristics, to guide