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新媒体的迅速发展改变了人们的生存方式和生活方式,同时也为社会主义核心价值观的传播带来了机遇和挑战。与传统媒体相比,新媒体的信息传播更快捷、更广泛,通过新媒体,社会主义核心价值观传播更接地气,更容易引起受众的兴趣和共鸣。但是,新媒体的出现弱化了社会主义核心价值观的主导地位,使社会主义核心价值观的传播环境更为复杂,其传播的文化生态出现劣化倾向。为了实现社会主义核心价值观的有效传播,必须优化网络文化生态,提升民众的媒介素养,完善互联网治理的相关法律法规,对新媒体进行必要的约束与监管。
The rapid development of new media has changed people’s way of life and lifestyle, at the same time it has brought opportunities and challenges to the dissemination of the socialist core values. Compared with the traditional media, the new media’s information dissemination is faster and more extensive. It is easier for the new media to spread the core values of socialism and lead to more interest and resonance among the audience. However, the advent of new media has weakened the dominance of the core values of socialism, made the communication environment of the socialist core values more complicated and tended to deteriorate the cultural ecology of its transmission. In order to achieve the effective dissemination of core values of socialism, we must optimize the cultural ecology of the Internet, enhance the media literacy of the people, improve relevant laws and regulations on Internet governance, and impose the necessary restrictions and regulations on new media.