少年儿童是一个特殊的阅读群体,在认知方式和行为方式上与成年读者不同。他们处于心智、感官的成长发育期、知识文化的积累期,对周边事物充满了好奇,喜欢尝试,爱模仿。少儿出版应针对少儿心理和行为的特点,掌握少儿阅读的特殊需求,根据不同年龄阶段、不同性别、不同文化背景的少年儿童的特点进行细分,聚集一批专业素养极高的、能把握市场动态的编辑、少儿读物作家和创意设计师,在选题策划、内容创意、风格设计等方面充分体现 Children and adolescents are a special group of readers who differ from adult readers in terms of cognitive and behavioral patterns. They are in the mental, sensory growth and development, the accumulation of knowledge and culture of the surrounding things are full of curiosity, like to try, love to imitate. Children’s publishing should address the children’s psychological and behavioral characteristics, to grasp the special needs of children’s reading, according to different age groups, different genders, different cultural backgrounds of children and adolescents characteristics of the breakdown, gathered a group of highly professional, can grasp the market Dynamic editors, children’s books writers and creative designers, in the topic planning, content creativity, style design fully embodies