广播电视报的进一步繁荣和发展,呼唤着深层的改革。广播电视报作为一个产业,必然要进入市场和众多的新闻媒体竞争,以拳头节目赢得受众,还要创新制度,形成竞争的机制,保持活力。突破点就是加快产业化的推进过程,加强成本核算,减少支出,发展规模要适当,最终实现优质高效。 The further prosperity and development of radio and television newspapers call for deep reform. As an industry, radio and television newspapers will inevitably have to enter the market and compete with numerous news media to win audiences with festive programs. They must also innovate their systems and form a competitive mechanism to maintain their vitality. Breakthrough point is to speed up the process of industrialization to promote and enhance cost accounting, reduce expenditures, the scale of development should be appropriate, and ultimately achieve high quality and efficiency.