可能除了可口可乐这样的超级品牌,中小企业无节制地向渠道压货,就是让风险逐渐积累,直到大厦倒塌。中小企业又无法承受品牌培育所需要的资金投入和正常周期,难道只有重回压货老路?中国式渠道扩张前不久,我和一个同学通电话。他目前在销售一种家用理疗器械,是一个非常小的产品类别。但这个 It may be super brand Coca-Cola, SMEs unmanageable channels to Yahuo, is to let the risk gradually accumulated until the building collapsed. Small and medium-sized enterprises can not afford the capital investment and normal cycle needed for brand development. Is it only possible to return to the old way of pressing cargo? Shortly before the expansion of Chinese-style channels, I talked to a classmate. He is currently selling a home physical therapy device and is a very small product category. But this one