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选择《中国好声音》作为太子龙品牌的传播平台,首先是因为《中国好声音》不但是一档专业的广受大众欢迎的音乐节目,更是一个倡导先进社会价值理念、传播社会正能量的传播平台。超出所有人意料的招标结果,正是《中国好声音》蕴含的正能量的集中爆发,而这种正能量恰恰又与目前社会文化导向是一致的,所以《中国好声音》获得如此高的社会关注度与认同感也不足为奇。《中国好声音》创造的单条15秒、30秒的广告天价,实际上已经不是单一的广告概念,事实上它本身已上升为一个事件,变成了一种资源。因此它超越了广告本身,赋予了更多的广告价值和意义,这就是太子龙服饰以630万元高价竞拍《中国好声音》两条连续的15秒
The choice of “China Good Sound” as a platform for the distribution of Prince Edward Dragon brand is first and foremost because “China Good Voice” is not only a professionally popular music program, but also a concept of promoting advanced social values and spreading the positive energy of society Communication platform. The result of the tender beyond all expectations is precisely the concentrated outburst of the positive energy contained in “China’s good voice,” which is exactly the same as the current social and cultural guidance. Therefore, “China’s good voice” has achieved such a high social Concerns and identities are not surprising. In fact, the single 15-second, 30-second ad price created by “China Good Sound” is actually not a single advertising concept. In fact, it has risen into an event and becomes a resource in itself. So it goes beyond the advertising itself, giving more advertising value and significance, which is Prince Edward costumes to 6.3 million yuan auction “China Good Sound” two consecutive 15 seconds