因为对市场期刊宏观情况的了解有限,我今天的发言将主要围绕着北京出版社出版集团所属期刊遇到的问题展开。京版集团所属的期刊数量不多,包括四家老刊和一家正在加紧创办的新刊。它们都是市场竞争型刊物,其中三家曾有过辉煌的历史。由于刊物分属不同类型,经营中个性大于共性,因此集团难以按期刊统一管理,而是将其放入了相应的产品 Because of the limited understanding of the macro situation of the market journals, my speech today will mainly focus on problems encountered in journals owned by the publishing houses of Beijing Press. There are not many journals owned by the Beijing version, including four journals and one new edition that is being stepped up. They are both market-competitive journals and three of them have had a glorious history. As the publications belong to different types, business is greater than the commonality of personality, so the group is difficult to unified management of journals, but put it into the appropriate product