虽然说品牌所有者的ME品牌形象是属于消费者来买单的,但是如何建立自身品牌形象和建立什么样的品牌形象却是ME品牌所有者要去控制的。Me品牌所有者在建立品牌形象的过程中始终处于主导地位,通过一系列品牌定位设计活动,引导消费者对ME品牌形成良好印象,逐步建立起持久、鲜明的品牌形象。 Although the ME brand owner belongs to the consumers to pay, how to build their own brand image and what kind of brand image they establish is what the ME brand owner wants to control. Me brand owners are always in the leading position in establishing the brand image. Through a series of brand positioning and design activities, consumers are guided to create a good impression on the ME brand and gradually establish a lasting and distinctive brand image.