“石湾公仔”标志的设计意念是在传承的基础上强调创新,寻求传统与现代生活同现代艺术的融合。在具体造型的选择上,设计者撷取陶泥与印章等要素,巧妙妥贴地完成了标志的核心构成。“石湾公仔”四个汉字分为两组不同的设计概念,并具有各自不同的处理手段及阐释方向。“石湾公仔”中的“公仔”一词,是佛山及粤港民间长期沿袭下来的对石湾陶塑人物民间的、草根的一个描述。 “Shiwan doll ” logo design idea is to emphasize innovation on the basis of inheritance, to seek the integration of traditional and modern life with modern art. In the choice of the specific shape, designers extract clay and seals and other elements, cleverly and properly completed the core symbol of the composition. “Shiwan doll ” four characters are divided into two groups of different design concepts, and have their own different means of processing and interpretation of the direction. “Shiwan doll ” in the “doll ” is the term, Foshan and Guangdong and Hong Kong folk long-term inheritance of the Shiwan pottery folk, grassroots description.