【摘 要】
：
With the economic development,China has become the worlds largest luxury market after Japan.However,the proliferation of luxury counterfeit goods and Shanzhai products has caused serious threats and c
【机 构】
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School of Management,Shanghai University
【出 处】
：
华人学者营销协会,对外经济贸易大学
论文部分内容阅读
With the economic development,China has become the worlds largest luxury market after Japan.However,the proliferation of luxury counterfeit goods and Shanzhai products has caused serious threats and challenges to the managers of luxury goods.Counterfeit consumption-the purchase of unauthorized copying of trademarked or copyrighted goods-is a well-known consumer phenomenon(Staake,Thiesse,& Fleisch,2009; Wilcox,Kim,& Sen,2009).
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