简单回顾一下几年至十几年前的广告,我们不禁开始惊叹广告行业的发展速度和高度。以前的广告只是停留在说明功能阶段,毫无美感可言,更谈不上塑造品牌。那时广告时间我们很无奈,而现在就不同了,广告艺术和相关制作技术的发展,使得广告的吸引力和观赏性都大大提高,甚至有的广告让人看了就能产生购买的冲动。总之,广告的作用和意义在不断地变化着。 A brief review of ads from a few years to a dozen years ago, we can not help but start to marvel at the speed and height of the advertising industry. The previous ads just stuck in the functional phase of the description, there is no beauty at all, let alone shaping the brand. At that time we were helpless advertising time, but now it is different, the development of advertising art and related production technology, making the attractiveness and ornamental advertising are greatly enhanced, and even some of the ads that people read can produce the impulse to buy. In short, the role and significance of advertising is constantly changing.