传统粗放式推广方法已不能满足精细化市场的营销需求,企业投资回报率也在不断下降,市场亟待出现一种更为快捷高效的营销途径。微营销以其低成本、高性价比的优点进入企业视野。微营销是以移动互联网为主要沟通平台,配合传统网络媒体和大众媒体,通过有策略、可管理、持续性的线上线下沟通,建立和转化、强化顾客关系,实现客户价值的一系列过程。微营销是现代一种低成本、高性价比的营销手段。与传统营销方式相比,“微 The traditional extensive promotion methods can not meet the marketing needs of refined markets, corporate investment rate of return is declining, the market is urgently to appear a more efficient and efficient marketing. Micro-marketing with its low-cost, cost-effective advantages into the corporate vision. Micromarketing is a series of processes based on mobile internet as the main communication platform, cooperating with traditional online media and mass media to establish and transform online customer relationship and realize customer value through strategic, manageable and continuous online and offline communication. Micro-marketing is a modern low-cost, cost-effective marketing tool. Compared with the traditional marketing, ”Micro