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一、书刊音像制品广告的文稿撰写撰写没有固定的章法,却有一定规律,至少应符合注意、兴趣、欲望、记忆、行动等几方面的要求。1.引起注意人们每天都有可能受到各种广告信息的刺激。在这种情况下,出版物广告能否在各种广告的竞争中被消费者注意到,是影响广告效果的一个关键因素。宣传精神产品的广告文稿写作要以能够努力抓住读者和观众的眼睛、耳朵方“主攻点’。出版物广告的成功在于能够引起消费者的无意注意。这要求此类广告要具有以下特点:A、在广告的标题中突出书刊音像某一产品及服务的名称、内容。
First, the audio and video advertising articles written compilation of writing is not fixed, but there are certain laws, at least should be consistent with the attention, interest, desire, memory, action and other aspects of the request. 1. attract people’s attention every day may be a variety of advertising messages to stimulate. In this case, whether the publication advertisement can be noticed by the consumers in the competition of various advertisements is a key factor that affects the advertisement effect. The advertising copywriting of promotional products should be “focused” on the ears and eyes of readers and audiences, and the success of publication advertisements is that they can cause unintentional consumer attention.This requires such advertisements to have the following characteristics: A, in the title of the advertisement, highlight the title and content of the audio and video products and services of a book.