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人类的实践方式决定着思维方式。在电视参与媒介市场竞争日趋激烈的今天,电视编辑越来越面临着一个挑战:用什么样的思维去编辑节目,用什么样的方法去叙述事实,才能有效地吸引广大观众的注意力。随着非线性编辑系统在各级电视台的广泛应用,电视编辑的操作平台实现了数字化、信息化和网络化,与此相适应的是一种节目制作的思维方式。因此,编辑人员的思维方式相应地实现由传统的线性思维向非线性思维的转变,就成为一种必然。我们不由得思考:随着非线性编辑系统在各级电视台的广泛使用,会给电视编辑提出了哪些新的要求?电视编辑人员如何借鉴非线性思维,实现节目内容和形态的创新,从而在受众注意力稀缺的年代有效地吸引他们的眼球?本文试就此作一探讨。
Human practices determine the way of thinking. Nowadays, with the increasingly fierce competition in the television participation media market, television editors are increasingly faced with the challenge of using what kind of thinking to edit the programs and the ways in which they can describe the facts so as to effectively attract the attention of the masses of viewers. With the extensive application of nonlinear editing systems at all levels of television stations, the operating platform for television editing has been digitized, information-based and networked, and this corresponds to a way of thinking of program production. Therefore, it is inevitable that the mode of thinking of editors correspondingly changes from the traditional linear thinking to the non-linear thinking. We can not help thinking: With the widespread use of non-linear editing systems at all levels of television stations, what new requirements are being placed on TV editors, how TV editors draw on non-linear thinking to enable program content and form innovation to be heard by the audience Scarcity of age effectively attract their attention? This article to make a discussion on this.