论文部分内容阅读
伴随消费社会的发展,人们越来越多地从追求商品的使用价值转向商品的符号价值,而对于生活在县城以及村镇的青年消费群体而言,则是通过消费一系列活跃在消费市场上的山寨品牌商品,借用所谓的名牌符号消费以掩饰个体身份与地位。事实上,此类现象从某种程度上揭示了消费社会里“符号消费”“符号拜物教”“符号信任”掩盖下的阶层权力划分以及社会民主发展不完善的本质。本文将从鲍德里亚的消费社会理论出发,从山寨品牌消费中探析消费社会的符号崇拜现象,进一步挖掘在物化的符号价值观下社会阶层划分与社会民主发展不完善的“身份伪认同”的实质。
With the development of the consumer society, people are increasingly shifting their value from the pursuit of the use of goods to the symbolic value of goods. However, for the young consumers living in the county and towns and villages, they consume a series of activities that are active in the consumer market Cottage brand goods, borrow the so-called brand name symbol consumption to cover up individual status and status. In fact, such phenomena reveal to some extent the division of power under the cover of the “symbolic consumption” and “symbolic trust” in the consumer society and the imperfect nature of social democracy. Based on Baudrillard’s theory of consumer society, this paper explores the phenomenon of symbolic worship in consumer society from the consumption of cottage brands, and further explores the social identity of socialism and the imperfection of social democracy under the symbolic values of materialization. The essence.