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我国经济发展进入新常态,媒体传播也步入新业态。互联网的高速发展,新媒体手机化、移动化的观看和阅读习惯,给传统媒体带来冲击,也给电视新闻采访报道带来挑战。本文以纪念抗战胜利70周年活动为例,从电视新闻报道的高度、深度、速度、温度四维度方面,探讨如何提升电视媒体的传播力、公信力、影响力和舆论引导力。
China’s economic development has entered a new normal and media coverage has also entered a new format. The rapid development of the Internet, the mobile phone of new media, the watching and reading habits of mobile have brought the impact to the traditional media and brought challenges to the coverage of television news reports. Taking commemoration of the 70th anniversary of the victory of the Anti-Japanese War as an example, this article explores how to enhance the broadcasting, credibility, influence and public opinion leadership of the television media from the aspects of height, depth, speed and temperature of television news coverage.