论文部分内容阅读
通过智慧旅游的建设实现传统旅游业的转型升级和可持续发展是旅游业的战略选择,服务创新则是提升旅游服务质量,促进旅游业发展的驱动要素。寻更符合智慧旅游逻辑的服务创新是旅游业发展所要面对的首要问题。本文运用服务创新四维度模型分析了智慧旅游的特征,并运用该模型对鼓浪屿智慧旅游的服务创新进行了实证分析。本文研究成果为智慧旅游管理提供理论依据和实证案例。
Through the construction of smart tourism, the transformation and upgrading of traditional tourism industry and sustainable development are the strategic choices of tourism. Service innovation is the driving factor to promote the quality of tourism service and promote the development of tourism. Seeking more in line with the wisdom of tourism logic of service innovation is the tourism industry to face the primary problem. This paper analyzes the characteristics of Wisdom Travel by using service innovation four-dimensional model, and uses the model to make an empirical analysis of Gulangyu Wisdom Travel’s service innovation. The results of this paper provide the theoretical basis and empirical examples for the wisdom tourism management.