适销对路,一般指工厂生产产品、商店推销商品要适合消费者的需要。这一点,对于发展市场经济,注重经济效益的今天来说。尤为重要。好的产品,一经上市就会抢购一空。要做到适销对路,就要了解市场,掌握消费者心理,研究开发新产品。几十年一贯制,不看市场的盲目生产和盲目进货,只能把自己送进“死胡同”,给企业造成产(商)品严重积压,最后一“倒”了事。 Marketable, generally refers to the factory production of products, store sales of goods to suit the needs of consumers. This point, for the development of market economy, focusing on economic efficiency today. Particularly important. Good product, will be sold out once listed. To be marketable, we must understand the market, master consumer psychology, research and development of new products. Dozens of years of consistent system, blindly watching the market’s blind production and blindly purchase, can only be sent to their own “dead ends”, resulting in a serious backlog of production (merchants), the last “down” trouble.