品牌定位是通过分析品牌在竞争产品中的特殊优势和个性,针对消费者的心理特征,确立品牌在消费者心目中的独特竞争位置,使消费者对品牌产生特殊的印像。 一、品牌定位的类型 品牌定位以产品定位为基础,又不同于产品定位,前者比后者内涵更宽,应用价值更大。根据品牌定位的立足点,可以把品牌定位分为两大类型:实 Brand positioning is through the analysis of the brand in the competitive products in the special advantages and personality, for the psychological characteristics of consumers, establish the brand in the consumer's unique competitive position, so that consumers have a special impression on the brand. First, the type of brand positioning Brand positioning based on product positioning, but also different from the product positioning, the former than the latter connotation broader, more value. According to the foothold of brand positioning, brand positioning can be divided into two types: real