情境学习理论强调知识应该在情境中认知并在行为中得以发展。目前社会对市场营销人才的需求注重的是各项职业能力的高低。将情境学习理论的教学理念和教学模式融入到市场营销的人才培养模式中,有助于市场营销人才的综合能力、自主学习能力、社会能力等各项职业能力的提升。 Situational learning theory emphasizes that knowledge should be recognized in context and developed in behavior. At present, the demand for marketing talents in society pays attention to the level of various occupational skills. To integrate the teaching conception and teaching mode of the situational learning theory into the talent training mode of marketing can help to improve the professional ability of marketing personnel such as comprehensive ability, independent study ability and social ability.