绪论在数字时代,当新技术不断引入之后,随着人们使用习惯上的变化,不难发现,媒体的经营模式、内容生产方式、用户服务模式都发生着深刻的变化。本文立意于电视媒体面对数字媒体大潮,能否利用其已经拥有内容和用户 Introduction In the digital age, as new technologies continue to be introduced, as people use customary changes, it is not difficult to find that profound changes have taken place in the media business model, content production model and customer service model. This article is intended for the television media in the face of digital media tide, whether it can take advantage of its own content and users