论文部分内容阅读
成功尝试的启示 面对报纸市场激烈复杂的竞争,地方党报如何发展?目前尚无一致的看法。但是,一批目光敏锐、富有开创意识的报业家已经提出了新的发展思路:党报要“兼顾两头”、“进入家庭”、“立足都市”。同时,一部分创新意识强的报纸开始了“进入家庭”的大胆实践。1997年11月17日,解放日报创办了4开32版的《申江服务报》,一天之内10万份创刊号告罄。第二天,新华日报接着推出对开4版《城乡
Enlightenment from successful attempts In the face of fierce and complicated competition in the newspaper market, how to develop local party newspapers? There is no consensus yet. However, a group of sharp-minded and pioneering journalists have put forward new ideas for development: the party newspaper should take “both ends into consideration,” “enter the family,” and “base itself on the city.” At the same time, part of the newspaper with a strong sense of innovation started the bold practice of “entering the family.” On November 17, 1997, the Liberation Daily founded the “Shenjiang Service Newspaper”, which opened in 32 editions, and exhausted its first issue of 100,000 copies in a day. The next day, Xinhua Daily followed by the introduction of the 4 edition of "urban and rural areas