新媒体削弱了传统电视黄金时段影视节目的吸引力,分流了大量年轻观众,同时传统电视收看人群呈“老龄化”趋势,且新媒体也还在分流着他们的时间。究其原因,电视剧内容上的雷同、粗糙引发了观众厌倦从而造成收视低迷,同时新媒体带来了内容生产、受众收视习惯的大迁移。本文以地方台影视频道的困境和探索为例,尝试寻找应对办法。 The new media weakened the appeal of traditional prime time prime time television programs, diverted a large number of young audiences while the traditional television viewing crowd was “aging” and the new media was still streaming their time. The reason, the drama content on the same, rough lead to the audience tired so as to cause ratings downturn, while the new media has brought content production, audience migration habits. This article takes the local plight of film and television channels and exploration as an example, trying to find solutions.