有一种企业,它们颠覆传统营销理念和方法,在企业营销活动中的投入与产出不成线性关系,而是非对称或者跳跃性的,前期投入,后期受益,几何式递进,爆发式增长,这种看似没有逻辑,其实是遵循了更高级别的逻辑,即“边际成本为零”逻辑的营销模式,就是非线性营销。非线性营销解释了支配高价值、低价值模型的终极定律以及所有企业所必然面临的模式抉择。 There is a kind of enterprise which subverts the traditional marketing idea and method and does not have a linear relationship between the input and output in the marketing activities of the enterprise but is asymmetrical or jumpy. The initial investment, the late benefit, the geometric progression and the explosive growth, This seemingly no logic, in fact, followed a higher level of logic, that is, “marginal cost is zero ” logical marketing model is non-linear marketing. Non-linear marketing explains the ultimate law that governs high-value, low-value models and the model choices that all businesses have to face.