非典型性肺炎的肆虐打乱了人们的生活秩序,一度使得很多人笼罩在惶惶不安的恐惧中。在举国上下全民动员对抗“非典”的时候,很多制药企业的销售变得异常火爆。罗氏制药是最早尝到这种甜头儿的企业之一。 今年2月,当非典型性肺炎在广东迅速蔓延的时候,罗氏制药马上采取行动,在“非典”流行期展开一系列“非典型性营销”。该公司在广州召集媒体发布消息,称广州的疫情可能是禽流感,其产品“达菲”是特效药。此消息随后在网上和短信 The rampant atypical pneumonia upset people’s lives and led many to shrouded in the fear of panic. At a time when the entire nation was mobilized against the SARS nationwide, the sales of many pharmaceutical companies became extremely hot. Roche is one of the earliest companies to taste this sweetness. In February of this year, when SARS spread rapidly in Guangdong, Roche took immediate action to launch a series of “atypical marketing” during the “SARS” epidemic. The company convened the media in Guangzhou to release the news that the outbreak in Guangzhou may be bird flu, and its product “Tamiflu” is a cure. This message is followed by online and SMS