设计说明:陕西镇安作为中国板栗之乡,板栗是其主要特产,以线条的简介表现形式把板栗和镇安的自然风格结合起来。颜色用绿色代表自然、健康、环保、稳重,符合旅游形象标识的定位,整体以简洁明快的图形化语言与社会大众沟通,使信息得以快速传递,并形成品牌信息文化的沉淀。柔和曲线与平滑的字体相得益彰,将完整的设计融入品牌表现,这样标志在图形上给予其旅游形象最鲜活的注解。 Design Description: As a chestnut town in China, Chestnut is the main specialty of Shaanxi Chestnut, combining the natural style of chestnut and Zhen’an with lines of briefing. The color represents the natural, healthy, environment-friendly and stable color in line with the positioning of the tourist image logo. The whole is communicated with the general public in the simple and vivid graphical language so that the information can be quickly transmitted and the precipitation of the brand information culture can be formed. Soft curve and smooth font complement each other, the integrity of the design into the brand performance, so that the logo in the graphics give its most vivid travel image annotation.