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基于氛围、交互和感知价值的相关理论,构建理论模型和提出假设来研究氛围感、交互感和感知价值对学术博客用户持续知识共享行为的影响。采用两阶段方法论的测量模型和结构模型进行数据分析,结果表明:用户所处的知识共享氛围、知识共享价值以及共享过程中的交流互动对学术博客用户持续知识共享行为有显著的影响,氛围感的影响力最大;其次是交互感,并且交互感对氛围感和感知价值的支持作用显而易见。
Based on the related theories of atmosphere, interaction and perceived value, this paper constructs theoretical models and puts forward hypotheses to study the influence of sense of atmosphere, interaction and perceived value on academic blog users’ continuous knowledge sharing behavior. The data analysis of the model and the model of the two-stage method are used to analyze the data. The results show that users ’knowledge sharing atmosphere, knowledge sharing value and interaction during sharing have a significant impact on academic blog users’ continuous knowledge sharing behavior. The most influential; followed by interaction, and the interactive effect on the sense of ambience and perceived value of the role of support is obvious.