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出版市场竞争的不断加剧,使得出版企业面临的困境越来越多,本文基于我国出现企业存在的问题,分析影响出版企业核心竞争力的因素,通过分析提出提升出版企业核心竞争力的具体策略。
With the increasing competition in the publishing market, there are more and more difficulties facing the publishing companies. Based on the existing problems of the enterprises in our country, this paper analyzes the factors that affect the core competence of the publishing enterprises and puts forward the specific strategies to enhance the core competitiveness of the publishing enterprises.