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针对教育新闻报道的受众广泛性、报道内容专业化、具有较强针对性与引导意义等特点,提出了引导型教育新闻发布模式以降低负面报道对公众产生的拟态环境误导,增强教育报道的正向引导意义。首先系统性分析了教育报道与其它专业报道相比所具有的特殊性,在此基础上研究了基于受众理解水平与符合新闻导向价值的、具有针对性与辩证视点的引导型新闻采编与报道。采用引导型教育新闻发布模式能够引导大众全面看待负面报道、积极认识教育改革。
According to the characteristics such as the broad audience of educational news reports, the specialization of the reported content, the strong pertinence and guiding significance, this paper puts forward the guiding educational press release mode in order to reduce the negative misleading of negative publicity to mimicry environment and enhance the positive To guide the meaning. First of all, we systematically analyzed the particularity of education coverage compared with other professional reports. On the basis of this, we studied the collection and coverage of guided news based on the level of audience understanding and in line with the news-oriented value with pertinence and dialectical perspective. The introduction of guided education press release mode can guide the public to take a comprehensive view of negative reports and actively understand education reform.