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自1998年进入中国市场以来,宜家始终坚持稳健地扩张战略,迄今为止宜家在中国只有12家店。即使今年加快了开店速度,到年底也只有14家店。与多数外国零售商不同,宜家在中国开店坚持自买土地建店,尽量不租赁物业。数据显示,迄今宜家在中国的12家店,其中11家为买地自建,仅有广州宜家为租赁。到今年年底,宜家家居将在北京、上海再开两家店,此外宜家还在重庆、武汉和杭州三个城市已经各买了一块地。目
Since entering the Chinese market in 1998, IKEA has always insisted on a steady expansion strategy, so far, IKEA has only 12 stores in China. Even if this year to speed up the shop speed, only 14 stores by the end of the year. Unlike most foreign retailers, IKEA stores in China insist on buying land to build stores, try not to rent the property. Data show that so far in IKEA in China, 12 stores, of which 11 are self-built to buy, only Guangzhou IKEA rental. By the end of this year, IKEA will have two more stores in Beijing and Shanghai. In addition, IKEA is still in Chongqing, Wuhan and Hangzhou, each of which has bought a piece of land. Head