论文部分内容阅读
进入数字时代,传播的融合趋势日益凸显。能不能通过科学的议程设置,高效整合信息资源、平台资源、渠道资源、用户资源,以更开放的心态,在更广阔的空间实现聚变式的社会传播和自主式的社会动员,成为传统媒体重塑话语能力的关键。互联网红包无疑是今年最耀眼的融合传播,其以用户为中心的传播理念,通过精心设置的议程推进,成为炙手可热的传播现象。互联网红包在议程设置上体现的传播趋向,对传统媒体的融合传播具有较好的启发价值。
Into the digital age, the convergence of communication has become increasingly prominent. Can not be through the scientific agenda set, efficient integration of information resources, platform resources, channel resources, user resources, with a more open mind, in a broader space to achieve fusion social communication and autonomous social mobilization, become the traditional media The key to plastic discourse ability. Internet red envelopes are undoubtedly the most dazzling fusion of communication this year. Its user-centered communication concept has been promoted through a well-established agenda and has become a hot phenomenon of communication. Internet red envelopes in the agenda set to reflect the transmission trends, the fusion of traditional media has a better inspiring value.