大学生创业是当今热门话题。目前,我国各级政府相继出台了大学生创业支持政策。但是,大学生创业存在创业比率低,成功率低等问题。本文侧重分析问题产生的原因,并提出高职院校在大学生创业中应扮演的角色与定位。 University student entrepreneurship is a hot topic today. At present, all levels of government in our country have promulgated the policy of starting a business for college students. However, there are some problems such as low entrepreneurial rate and low success rate for college students to start their own businesses. This article focuses on the analysis of the causes of the problems, and puts forward the role and orientation that higher vocational colleges should play in the undertaking of college students.