当下,受众低龄化的问题成为国产动漫影视发展的一个重要束缚,主题选材单一、形象简单幼稚、制作技术落后等问题不可忽视。为此,我们应及时做出调整,从挖掘传统的历史题材、找准市场定位、提高制作技术等方面入手,以期实现国产动漫影视的全龄化发展。 At present, the issue of the younger audience has become an important constraint for the development of domestically produced animation film and television. The topics such as selecting a single theme, simple and naive images, and backward production techniques can not be ignored. To this end, we should make timely adjustments, starting from the mining of traditional historical themes, identify market positioning, improve production technology and so on, in order to achieve full-scale development of domestic animation film and television.