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由中国广播电视学会受众研究委员会(广播)和赛立信媒介研究有限公司共同主办的专家论证会,于2月23日在北京召开。会上,专家们就赛立信公司历时多年研究开发出来的功能性软件——广播节目评估与广告价值分析系统(BPES)进行了可行性论证。
An expert demonstration co-sponsored by the audience research committee of China Radio and Television Association (radio) and the Ericsson Media Research Co., Ltd. was held on February 23 in Beijing. At the meeting, experts demonstrated the feasibility of the functional software - Broadcasting Program Evaluation and Advertising Value Analysis System (BPES) developed by Cellophane for many years.