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4年一度的世界杯足球赛不仅是世界足坛的盛会,也是促进东道主经济发展的一个绝佳动力。从跨国公司到小商贩都期盼着能从世界杯带来的滚滚商机中分得一杯羹。有财经媒体指出,从世界杯获利最大的四类企业:排名第一的是广告业、第二是电视转播权分销商、接下来是酒店业和赞助商。本文将深入分析为什么广告业能成为从世界杯获利最大的行业。
The 4-year World Cup is not only a gala event for the world football community, but also an excellent driving force for promoting host economy. From multinational corporations to small traders are looking forward to get a share of the rolling opportunities brought by the World Cup. Some financial media pointed out that the World Cup from the four biggest profit-making companies: ranked first in the advertising industry, the second is a television rights distributor, followed by the hotel industry and sponsors. This article will provide an in-depth analysis of why the advertising industry can become the most profitable industry from the World Cup.