扩大报刊发行量,是实现报刊价值、提高报刊社经济效益的基础。将现代物流运用于报刊发行过程中,对拓展报刊发行渠道、扩大报刊发行量等有着极其重要的意义。论文阐述了“物流”在国内外的发展,探讨了物流在报刊发行过程中的应用,分析了报刊发行与物流相结合的必要性,提出了利用现代物流扩大报刊发行的对策和建议。 Expanding the circulation of newspapers and periodicals is the basis for realizing the value of newspapers and newspapers and increasing the economic benefits of newspapers and periodicals. The application of modern logistics in the circulation of newspapers and periodns is of great importance to expanding the circulation channels of newspapers and periodicals and expanding the circulation of newspapers and periodicals. The paper expounds the development of “logistics ” at home and abroad, discusses the application of logistics in the issue of newspapers and periodicals, analyzes the necessity of the combination of newspaper and periodicals distribution and logistics, and puts forward the countermeasure and suggestion of using modern logistics to expand the issue of newspapers and periodicals.