论文部分内容阅读
目前,《建筑工人》杂志每期都刊有广告,曾先后介绍过冶金部建筑研究总院、北京建筑工程研究院、河北省高碑店市焊接设备厂、北京慕湖外加剂厂和温州工程机械厂等单位的产品,还刊登过日本等外商的建筑产品广告,其宣传效果颇佳。但是,本刊刊登广告的历史较短,网络不健全,其刊登数量,低于页码10%版面的要求;与其他科技杂志相比,广告所占版面偏少;广告内容面也窄,仅限于材料和机具,这些都是与建筑业日新月异的变化和建筑市场经济的发展不相适应的。
At present, “Construction Workers” magazine has advertisements on every issue. It has successively introduced the Construction Research Institute of the Ministry of Metallurgy, Beijing Institute of Architectural Engineering, Gaobeidian Welding Equipment Factory, Beijing Muhu Additive Factory and Wenzhou Engineering. The products of machinery factories and other units also published advertisements of construction products of foreign companies such as Japan, and their publicity results were quite good. However, the publication has a short history of advertising, and the network is not perfect. The number of advertisements is lower than the requirement of 10% of the page number. Compared with other science and technology magazines, advertisements occupy a smaller number of pages, and advertisement content is also narrow. Materials and equipment, these are incompatible with the ever-changing construction industry and the development of the construction market economy.