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应明确华山“申遗”的目的 申报世界遗产成功后会带来巨大的品牌效应,尤其是原来知名度不高的遗产项目,一经披上“世界遗产”的光环,立刻会产生耀眼的光环效应,游客和收入会成倍增长。最典型的例证是云南丽江古城和山西平遥古城,两座古城都是因为原来经济落后和交通偏僻而有幸保存下来,一经“申遗”成功,声名大振并引起游客蜂拥而至,丽江旅游综合收入更是在短期中猛增到十几亿元。 “申遗”成功后巨大的社会经济效益
The purpose of declaring the success of Huashan “World Heritage” should bring about a great brand effect. In particular, the legacy project with a low reputation has been dazzling immediately after being put on the “World Heritage” aura Halo effect, visitors and income will double. The most typical examples are the ancient city of Lijiang in Yunnan Province and the ancient city of Pingyao in Shanxi Province. Both ancient cities were fortunate enough to survive due to the backward economy and the remote traffic. After the success of “Shen Shen”, they were famed and attracted tourists. Lijiang Travel integrated income is in the short term soared to billions of yuan. “Shen ” after the success of the huge social and economic benefits