幽默是人的一种潜在本能,是一种精神调节剂,它能减少人们的压抑和忧虑,有益于身体的健康,维护心理生理的平衡,给人一种轻松愉快的感觉。近年来国际广告获奖作品中相当一部分都运用了幽默手法。作为一种有效的广告表现策略,幽默广告的作用和价值日益受到重视,备受人们的推崇。 一、幽默广告的独特魅力 一个成功的广告对消费者心 Humor is a potential human instinct, is a mental conditioning agent, it can reduce people’s depression and anxiety, good for the health of the body, maintain the balance of psychological and physical, giving a relaxed feeling. In recent years a considerable part of the international advertising award-winning works have used a humorous approach. As an effective advertising performance strategy, the role and value of humorous advertising are increasingly valued and highly respected. First, the unique charm of humorous advertising A successful advertising to the consumer heart