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人类社会自从有了商品交换以后,也就有了广告。随着商品经济的不断发展,广告在社会生活中的影响也越来越大。随手打开电视或者翻开报纸,各类广告比比皆是,纷至沓来,大有“挡不住的感觉”。广告以前所未有的势头进入(或侵入)人们的生活。作为广告的一个重要的有机组成部分——广告语言,也对人们的思维和语言产生影响。当我们抿一口浓浓的热咖啡,自然地脱口而出“味道好极了”;呀呀学语的孩子冷不丁会冒出一句“妈妈我要喝”。可以这么说,优秀广告具有较强的艺术魅力,能给人以美的享受;
There has been advertising in human society since the exchange of commodities. With the continuous development of the commodity economy, the impact of advertising on social life is also growing. Readily open the TV or open the newspaper, all kinds of advertisements abound, after another, a great “unstoppable feeling”. Advertising is entering (or invading) people’s lives with unprecedented momentum. As an important organic part of advertising - advertising language, but also on people’s thinking and language have an impact. When we 抿 thick aroma of hot coffee, naturally blurting out “delicious” ; babbling syllabus children will come out a cold “Mom I want to drink ”. It can be said that excellent advertising has a strong artistic charm, can give the United States to enjoy;