论文部分内容阅读
2004年发生在广告界最大的事件是什么?很多人都在谈论可能是2004年9月中旬,全球最大也是最受尊崇的传播集团之一——WPP集团宣布即将与目前全球最大的独立传播公司——GreyGlobal Group以15亿美元的资金进行业务整合。但是,非常抱歉,就此事,我无法在这里作出任何评论,然而,我认为另有一件对广告业意义深远的大事,那应该就是2004年元月一日中国正式执行的CEPA政策即《内地与香港关于建立更紧密经贸关系的安排》。在2006年WTO正式开放之前.香港就有17种行业包括广
What was the biggest event in the advertising industry in 2004? A lot of people are talking about may be in mid-September 2004, one of the world’s largest and most respected communications groups - WPPP Group announced that it is about to become the world’s largest independent communications company --GreyGlobal Group to $ 1.5 billion in funds for business integration. I am very sorry, however, that I can not comment on the issue here. However, I think there is another major event of great significance to the advertising industry. That should be the CEPA policy formally implemented by China on January 1, 2004, namely “ Hong Kong’s Closer Economic Partnership Arrangement. ” Before the formal opening of the WTO in 2006, there were 17 industries in Hong Kong, including Canton