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本文从产品设计表达与数字媒体技术各自的特点入手,结合新的知识经济背景下用户广泛参与创新的趋势,分析了传统设计表达的不足以及数字媒体技术的优势,通过利用将数字媒体技术引入设计表达而得到的数字媒体表达方法,来解决传统设计表达所遇到的问题。最后通过对数字媒体表达模型的建立,以产品设计过程为入手点,分析了数字媒体表达方法在不同阶段的特点,从而为产品设计表达的发展提供一个参考。
This article starts with the respective characteristics of product design and digital media technology. Combining with the trend of users’ extensive participation in innovation in the new knowledge-based economy, this paper analyzes the shortcomings of traditional design expression and the advantages of digital media technology. By introducing the digital media technology into the design Expression and obtained digital media expression, to solve the problems encountered in the traditional design expression. Finally, through the establishment of the digital media expression model, taking the product design process as the starting point, this paper analyzes the characteristics of the digital media expression in different stages so as to provide a reference for the development of product design expression.