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店铺的名称是店铺以营销为目的起的称呼,通过店铺名字的选取突出店铺的招牌特色,能够增加人们对于店铺的关注程度,为消费者留下深刻印象,从而提高店铺宣传营销的效果。锦州市的店铺一般遵循着站在消费者的角度、利用产品的特点、根据产地、从市场角度的命名原则,一定程度上能够拓展市场,增加社会文化效益。另外,富有中外文化内涵的店铺名称,能够促进店铺的经济效益。
The name of the store is the name of the store for the purpose of marketing. By selecting the name of the store to highlight the store’s signature characteristics, the store’s attention can be increased to impress the consumers and enhance the effect of the store’s promotional marketing. Jinzhou stores generally follow the consumer’s point of view, the use of product features, according to origin, from the market point of view naming principles, to a certain extent, be able to expand the market and increase social and cultural benefits. In addition, rich in Chinese and foreign cultural connotation of the store name, can promote the store’s economic benefits.