随着双边市场理论的兴起,互联网这一典型的双边市场按照网络服务提供商、网络内容提供商和消费者被分成三个部分,互联网的管理方式也引起学者的关注。本文基于互联网的特殊性,探讨了互联网的网络中立管理理论的形成和发展,并对互联网的创新定价模式进行梳理,提出了零定价模式、网络服务提供商收费模式、网络内容提供商收费模式三种定价模式,并对其可行性进行了分析比较。 With the rise of bilateral market theory, the typical bilateral market of the Internet is divided into three parts according to network service providers, network content providers and consumers. The management of the Internet also draws the attention of scholars. Based on the particularity of the Internet, this paper discusses the formation and development of Internet neutral management theory and combs the innovative pricing model of Internet. It puts forward the pricing models of zero pricing, network service provider charging mode, network content provider charging mode III The pricing model, and its feasibility were analyzed and compared.