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Journalism and Communication has entered an audience-centered era.In this new situation, mass media communicators regard the audience as the consumer of information products and mass media market.This article will take these blind dating shows as the research objects,use the Use and Gratification Theory from the science of communication,and apply theoretical analysis method to explore the reasons why they become popular,followed my reflection and consideration.
Journalism and Communication has entered an audience-centered era. In this new situation, mass media communicators regard the audience as the consumer of information products and mass media market. This article will take these blind dating shows as the research objects, use the Use and Gratification Theory from the science of communication, and apply theoretical analysis method to explore the reasons why they become popular, followed my reflection and consideration.