随着世界科技、文化和经济的发展，现代企业所面临的市场环境已发生了重大变化。从营销角度来看，企业间的营销战也是愈演愈烈，传统的营销理论在很多方面已经不能解决目前公司所遇到的困惑，关系营销正是在这种背景下被提出来的。一方面关系营销能。本质上抓住市场竞争的特点 With the development of science and technology, culture and economy in the world, the market environment for modern enterprises has undergone major changes. From a marketing point of view, marketing war between enterprises is also intensified, the traditional marketing theory in many ways has been unable to solve the current confusion encountered by the company, it is in this context that relationship marketing is put forward. On the one hand, relationship marketing can. In essence, seize the characteristics of market competition